| Mitsubishi Group of Companies has reinvented its | | | | Standard equipments on all 380 models are dual |
| Adelaide-built 380 sedan by introducing a Series III | | | | front and side airbags, ABS anti-skid brakes, |
| with high value but low price strategy. | | | | automatic climate control air conditioning and |
| As the Japanese car maker tries to keep the | | | | heating, power windows, cruise control and |
| Tonsley Park plant continuously building cars, | | | | power-adjustable driver's seat. |
| Mitsubishi has decided to go for the throat in | | | | A new sports front bumper, fog lamps, alloy |
| pricing the large sedan against its six-cylinder rivals | | | | wheels and traction control are the features of |
| particularly Holden Commodore, Ford Falcon and | | | | the entry-level ES, which costs $28,990 for |
| Toyota Aurion. | | | | manual and $30,990 for automatic. |
| Mitsubishi Motors Australia president Robert | | | | And to spur the launch of the Series III, Mitsubishi |
| McEniry recently said they believe that with the | | | | is offering an extra package. It includes the "ES |
| metamorphosis of the product line-up, the 380 | | | | Sports" which adds rear wing, larger (17in |
| Series III, is now, more than ever, the best | | | | diameter) alloy wheels, upgraded sports |
| vehicle for Australian families. | | | | suspension, sunroof and Bluetooth phone |
| Despite for this year's high demand for Mitsubishi's | | | | connectivity, with no addition to its $28,990 price. |
| imported product, sales of the 380 have dropped | | | | Glass's Guide exhibits the entry-level Commodore |
| 18 per cent as it targets to sell 1000 unites per | | | | at $34,490 for four-speed auto, the Falcon |
| month. This just goes to snow that the new | | | | manual at $34,990 and the Aurion also at $34,990 |
| Series III is very important to the Tonsley Park | | | | for six-speed auto. |
| plant's immediate future. | | | | A 380 GTL is added to the Mitsubishi range. It is a |
| Though not really stated, we must expect that to | | | | luxury version of the GT model with leather |
| reduce the toxicity of emissions from an internal | | | | interior and sunroof and priced at $44,990. |
| combustion engine, Mitsubishi has equipped the | | | | Mr. McEniry said that over the past 18 months, |
| 380 with an improved Mitsubishi catalytic | | | | the customer satisfaction level of 380 buyers had |
| converter. | | | | increased and it is helped by its fuel economy. |
| The 380 features a refreshing interior, external | | | | According to him, production rates of the 380 at |
| design enhancements, specification upgrade and | | | | the Tonsley Park plant made it "a more than |
| realignment of model variants. | | | | sustainable business model" and it was planned |
| Throughout the range, a 3.8-litre V6 engine giving | | | | that the plant would maintain making the 380 until |
| 175kW power is still standard. Majority of the | | | | 2011 wherein time future models would have |
| versions have a five-speed automatic with sports | | | | been considered. |
| mode sequential shift and some are also available | | | | Watch out for the Mitsubishi 380 Series III cars |
| with a five-speed manual gearbox. | | | | as they go on sale from July 29. |