| Mobile Awareness releases essential data on | | | | Rothstein, an engineer with a passion for |
| vehicular safety | | | | creating solutions that improve the quality |
| | | | of life, established Mobile Awareness after |
| 19th April 2007 | | | | learning about a horrific and avoidable loss |
| | | | of a young life: A business associate's |
| Author: Gertrude Sayzer | | | | three-year-old daughter had been run over in |
| | | | her own driveway due to the blind spot of the |
| Cleveland, Ohio-based Mobile Awareness | | | | family SUV. This incident prompted other |
| designs and markets leading-edge | | | | memories of the devastating effects these |
| transportation safety products, a company | | | | types of tragedies had had on Gary's own |
| that provides accident prevention solutions | | | | family and friends. His grandmother, for |
| for commercial transportation professionals | | | | example, had endured a similar hardship when |
| and individuals who want to keep their | | | | her only son was killed in a car accident |
| employees, family members and vehicles | | | | while traveling with his wife and two |
| protected has announced the release of a new | | | | children. |
| generation of TPMS (Tire Pressure Monitoring | | | | |
| System) products geared toward Commercial | | | | Gary set out to investigate the mobile and |
| Trucks, Utility Vehicles, RVs and Trailers. | | | | personal safety marketplace in an effort to |
| It is basically for the safety of the driver | | | | better understand what was being done to |
| and passengers and, eventually, of the truck | | | | address these preventable tragedies. What he |
| accessories. | | | | discovered set him on a path to creating an |
| | | | organization that would focus on making a |
| The MA-TPMS series is one of the most | | | | measurable difference in mobile safety. That |
| advanced commercial Tire Pressure Monitoring | | | | effort and resulting research led to what |
| Systems available today. It automatically and | | | | have become the core goals of Mobile |
| continuously monitors tire status, alerting | | | | Awareness. These are to educate and inform, |
| the driver to abnormal conditions with an | | | | provide practical solutions, and develop |
| audible alert and LCD display indicator. This | | | | world class products. |
| superior system not only warns of | | | | |
| low-pressure and high-pressure levels. It | | | | The vast amount of government and university |
| also monitors hazardous tire temperature | | | | research data echoes the sheer magnitude of |
| conditions. All three warning settings are | | | | the problems plaguing the ever-expanding |
| programmable by the user. | | | | transportation industry. We will work to make |
| | | | more of that information known, to help |
| Gary Rothstein, President of Mobile | | | | educate others and increase safety awareness. |
| Awareness, remarked there are many advantages | | | | |
| to monitoring and maintaining properly | | | | The responsibility to protect children, |
| inflated tires, the most important being the | | | | teenagers, seniors and employees is ever |
| reduction of fatalities and injuries from | | | | present. We will research and evaluate the |
| tire related hazards. As they expand their | | | | preeminent safety products in the marketplace |
| offering of transportation safety products, | | | | and make them available to our customers on |
| tire monitoring will be a key part of their | | | | an informative, user-friendly Web site. |
| focus to prevent vehicular accidents. | | | | |
| | | | The need to keep passengers, pedestrians and |
| Based on the latest wireless sensor | | | | other motorists free from harm is a burden |
| technology, the MA-TPMS series offers several | | | | every motor vehicle operator takes on. |
| advantages over existing tire monitoring | | | | Distraction from mobile phones, MP3 players, |
| systems. For example, the tires do not | | | | in-vehicle entertainment systems and other |
| require removal and remounting during | | | | passengers can be deadly business as the |
| installation of the sensor, resulting in | | | | challenge of maintaining one's focus while |
| immediate cost savings. These rugged and | | | | driving is now more difficult than ever |
| miniature valve-stem sensor transmitters are | | | | before. The National Highway Traffic Safety |
| externally mounted. This exclusive design | | | | Administration (NHTSA) estimates that driver |
| enables the air in the tire to be refilled | | | | distraction is responsible for 20 to 30 |
| directly through the built-in valve stem, | | | | percent of all traffic accidents. |
| without removing the device. The result is a | | | | |
| very low maintenance system that offers an | | | | Rothstein further said one must choose the |
| extremely long estimated battery life of 7 to | | | | appropriate truck accessory for each vehicle |
| 10 years. | | | | and be critical when purchasing truck |
| | | | accessory wholesale. |
| Rothstein concludes by supervising your | | | | |
| vehicle's tires, one will increase the life | | | | The president said they will continually |
| of each tire, reduce fuel consumption and | | | | challenge themselves to develop effective and |
| provide unprecedented value in improved | | | | affordable products to aid in the prevention |
| handling with ultimate safety. | | | | of accidents from driver fatigue, driver |
| | | | distraction and lack of awareness. |