| Mobile Awareness releases essential data on | | | | a horrific and avoidable loss of a young life: A |
| vehicular safety | | | | business associate's three-year-old daughter had |
| 19th April 2007 | | | | been run over in her own driveway due to the |
| Author: Gertrude Sayzer | | | | blind spot of the family SUV. This incident |
| Cleveland, Ohio-based Mobile Awareness designs | | | | prompted other memories of the devastating |
| and markets leading-edge transportation safety | | | | effects these types of tragedies had had on |
| products, a company that provides accident | | | | Gary's own family and friends. His grandmother, |
| prevention solutions for commercial transportation | | | | for example, had endured a similar hardship when |
| professionals and individuals who want to keep | | | | her only son was killed in a car accident while |
| their employees, family members and vehicles | | | | traveling with his wife and two children. |
| protected has announced the release of a new | | | | Gary set out to investigate the mobile and |
| generation of TPMS (Tire Pressure Monitoring | | | | personal safety marketplace in an effort to |
| System) products geared toward Commercial | | | | better understand what was being done to |
| Trucks, Utility Vehicles, RVs and Trailers. It is | | | | address these preventable tragedies. What he |
| basically for the safety of the driver and | | | | discovered set him on a path to creating an |
| passengers and, eventually, of the truck | | | | organization that would focus on making a |
| accessories. | | | | measurable difference in mobile safety. That |
| The MA-TPMS series is one of the most | | | | effort and resulting research led to what have |
| advanced commercial Tire Pressure Monitoring | | | | become the core goals of Mobile Awareness. |
| Systems available today. It automatically and | | | | These are to educate and inform, provide |
| continuously monitors tire status, alerting the | | | | practical solutions, and develop world class |
| driver to abnormal conditions with an audible alert | | | | products. |
| and LCD display indicator. This superior system | | | | The vast amount of government and university |
| not only warns of low-pressure and high-pressure | | | | research data echoes the sheer magnitude of the |
| levels. It also monitors hazardous tire temperature | | | | problems plaguing the ever-expanding |
| conditions. All three warning settings are | | | | transportation industry. We will work to make |
| programmable by the user. | | | | more of that information known, to help educate |
| Gary Rothstein, President of Mobile Awareness, | | | | others and increase safety awareness. |
| remarked there are many advantages to | | | | The responsibility to protect children, teenagers, |
| monitoring and maintaining properly inflated tires, | | | | seniors and employees is ever present. We will |
| the most important being the reduction of | | | | research and evaluate the preeminent safety |
| fatalities and injuries from tire related hazards. As | | | | products in the marketplace and make them |
| they expand their offering of transportation | | | | available to our customers on an informative, |
| safety products, tire monitoring will be a key part | | | | user-friendly Web site. |
| of their focus to prevent vehicular accidents. | | | | The need to keep passengers, pedestrians and |
| Based on the latest wireless sensor technology, | | | | other motorists free from harm is a burden |
| the MA-TPMS series offers several advantages | | | | every motor vehicle operator takes on. |
| over existing tire monitoring systems. For | | | | Distraction from mobile phones, MP3 players, |
| example, the tires do not require removal and | | | | in-vehicle entertainment systems and other |
| remounting during installation of the sensor, | | | | passengers can be deadly business as the |
| resulting in immediate cost savings. These rugged | | | | challenge of maintaining one's focus while driving is |
| and miniature valve-stem sensor transmitters are | | | | now more difficult than ever before. The National |
| externally mounted. This exclusive design enables | | | | Highway Traffic Safety Administration (NHTSA) |
| the air in the tire to be refilled directly through the | | | | estimates that driver distraction is responsible for |
| built-in valve stem, without removing the device. | | | | 20 to 30 percent of all traffic accidents. |
| The result is a very low maintenance system that | | | | Rothstein further said one must choose the |
| offers an extremely long estimated battery life of | | | | appropriate truck accessory for each vehicle and |
| 7 to 10 years. | | | | be critical when purchasing truck accessory |
| Rothstein concludes by supervising your vehicle's | | | | wholesale. |
| tires, one will increase the life of each tire, reduce | | | | The president said they will continually challenge |
| fuel consumption and provide unprecedented value | | | | themselves to develop effective and affordable |
| in improved handling with ultimate safety. | | | | products to aid in the prevention of accidents |
| Rothstein, an engineer with a passion for creating | | | | from driver fatigue, driver distraction and lack of |
| solutions that improve the quality of life, | | | | awareness. |
| established Mobile Awareness after learning about | | | | |