| The British have chosen which brand is going | | | | has become the coolest. |
| to be declared the coolest. And during the | | | | |
| very exclusive event CoolLive which was held | | | | MTV presenter Trevor Nelson who also works as |
| around a week ago, UK had decided that the | | | | a DJ at Radio One was one of the members of |
| Aston Martin brand be declared the coolest | | | | the CoolBrands council. Other members include |
| brand in the country. The event was actually | | | | Ben de Lisi the designer and Nicki Bidder, |
| held at the Gymnasium which is located in | | | | the editor of Dazed and Confused. Their |
| King's Cross. And the CoolLive event is a | | | | judgment also contained some additional |
| part of the initiatives of CoolBrands from | | | | information from YouGov. YouGov is considered |
| the Superbrands organization. The industry | | | | to be the most accurate research agency in |
| believes that this Superbrands organization | | | | the United Kingdom and this organization took |
| is actually a really important so as to | | | | care of the hard work of actually asking |
| recognize which brands, people, or places are | | | | consumers which brands they considered as |
| the coolest in the United Kingdom. | | | | "CoolBrands". |
| | | | |
| So who chooses which brands should be | | | | So why was Aston Martin chosen? Well, it is |
| recognized? Well, the answer is that it is | | | | very inspiring to note that this brand has |
| the CoolBrands council who actually do the | | | | actually not been afraid of initiating |
| judging. They simply do not base the judging | | | | change. And when the brand was now led by Dr. |
| on which has become popular during the | | | | Ulrich Bez as its CEO, the brand took in a |
| moment. The council actually based their | | | | great amount of transformation. Now, the |
| judging on which brands have actually been | | | | brand boasts of three leaders in each of |
| able to successfully create the coolest | | | | their segments the Vanquish S, the V8 |
| reputation in a given amount of time. It was | | | | Vantage, and the DB9. Each vehicle that the |
| not Taylor Wires who received the recognition | | | | brand markets are class leading and have been |
| nor Kleen Wheels. It was Aston Martin who | | | | created to be quality vehicles. |
| successfully been chosen as the brand that | | | | |