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Web Fundamentals: Building an Effective Web Site - the Foundation

Web sites serve many purposes and in today'sinformation usually want it immediately and
fast-paced world of instant information, yougenerally will not spend time searching
have about 2.2 seconds to capture a visitor'sthrough page after page to find it. The key
attention before they are off to anotherhere is to provide enough information to grab
site. My Web Fundamentals Series begins withtheir attention and once you draw them in and
the foundation; building an effective webcontact has been initiated, that's when a
site and takes you through a step-by-stepmore in-depth dialog can begin. Content is
approach to planning and building a web site,also relevant for the placement in search
then progresses into helping you launch aengine results (again this topic will be
successful web campaign. This article touchescovered in more detail in next month's
on a variety of topics and is not meant to beissue).
an all-inclusive source but rather a basic
guide to arm you with knowledge and resourcesImportant  Pages  to  Include
for building your own site or researching web
development  companies.Privacy Policy. Make this page accessible
throughout the site. I suggest a bottom link
The  Planning  Phaseon every page. A good example of standard
policy  can  be  found  at
Before you begin to build, understanding the
purpose of your web site is key. SomeContact Us. Make this page easy to find and
questions you may start with are as follows:access. You'll want to make it as easy as
Is your web site informational only? Will youpossible for interested parties to contact
need ecommerce functionality? Who is youryou. NOTE: If you intend to apply for
target market - is it for general audiences,programs such as the BBB Online Privacy Seal
specific to a geographical area or verticalor TRUSTe, full disclosure of your contact
market? What is the message you're trying toinformation  is  required.
convey? Who are your competitors? To get a
better overall picture, you might also trySite Map. If you have a large site, a site
brainstorming with colleagues or solicitingmap assists visitors in finding the specific
feedback  from  your  customer  base.information they are looking for. In
addition to human or manual navigation, a
Once the purpose of the site is determined,site map is a useful tool for web crawlers
the next step would be to determine the(spiders). This will ensure that all of your
site's structure such as navigation, customerpages get indexed in the search results.
logins and access, secondary menu items. AtGoogle  offers  a  free  site  map  tool.
this stage of development, think of your site
as a document with main headings andTerms (Optional). This page depends on the
sub-headings. Main headings or menu itemsproducts or services you are providing. If
should consist of general overview typeyou are building an informational or brochure
information, sub-headings or menu itemssite, it is probably not necessary to
should contain details on specific itemsinclude. However, if you're offering
provided  in  the  overview  pages.downloadable information, 3rd party links or
products it is advisable to not only have a
In conjunction with the structure of yourterms and conditions page but to have it
site, start thinking about the design andreviewed by a lawyer to ensure your liability
content that will be added. This process canis  covered.
in and of itself require a separate planning
session. Some items you'll need to considerChoosing  a  Hosting  Provider
when designing: web standards (W3C -
Usability, syntax), cross-platform browserThere are several hosting options available
compatibility (will my page appear correctlyand with that much competition, the least of
on Firefox (Mozilla), Internet Explorer,your worries would be price. Things to
etc.), page loading time - are graphics andconsider when selecting a hosting provider:
images optimized? (This will be covered inamount of space and bandwidth, dedicated or
more detail in next month's issue, Part 2:shared hosting, Windows or Linux (Linux is
Understanding the Importance of Search Engineopen source and Windows is proprietary) and
Optimization).features such as scripts, ecommerce
capability,  SSL,  SQL  databases.
Tips for Using Graphics and Images in Your
Web  Site:Build  vs.  Buy
• Graphics and images should have aThis depends solely on three (3) factors:
purpose and be placed strategically withHow comfortable you are with your skill set,
corresponding text. They should only be usedwhat type of site you are planning to build,
to  help  convey  your  message.and the time you have to spend developing and
maintaining your web site. The web is an
• Site colors should help establishever-changing environment, professional
your  corporate  identity  or  brand.developers make it their business to stay on
top of their industry so you can stay on top
• Consistency in colors and structureof  yours...  no  bias  here  :-).
should  be  used  throughout  the  site.
I hope you enjoyed this month's featured
Content is king. Keep your content concisearticle. Stay tuned for next month's issue as
and relevant - remember the 2.2 secondI delve into the topic of search engine
factor. People searching for specificoptimization.



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