Ford - One of the World's Big Three

One of the most profitable company in thevehicles which have been accepted worldwide for
automotive world is known as Ford. This is antheir quality levels. Cars models such as Mustang
American multinational corporation which iscreated a great buzz in the automotive
considered the third largest automaker based oncommunity ever since it's first generation.
sales. In 2006 was only topped by Toyota andContemporary Mustangs have increased the
General Motors as far as vehicle productionpassion of many car enthusiast who have created
according to OICA.many customization packages which are referred
Ford divisions and subsidiaries include: Jaguar, Landto as MODs. Changes and upgrades to headlights,
Rover, Lincoln, Mercury and Volvo Cars. Astonbumper, decal additions, tail, rims, tires, paint all
Martin was also part of the Premiere Automotivecontribute to the way these cars are perceived.
Group which is a division of the Ford MotorsAston Martin set a very high standard during the
Company until 2007 when it was purchased by atime it was under Ford's supervision and it's cars
British consortium for GBP 479 million.were featured in films such as 007's "Casino
Ford is also one of the companies whichRoyale". On the the other hand, Jaguar which is a
introduced several innovations to the automotivesubsidiary of Ford, keeps producing luxury cars
industry, one of them is the production assemblywhich set a standard in elegance. The Jaguar
line which is not only used in car manufacturingmodel XJR-15 gave a new twist to the car style
but in fields such as technology, construction, etc.this subsidiary produces since its appearance is
At some point the Ford Motor Companythat of a sports-performance vehicle.
considered suing other car companies becauseThis company has also diversified its portfolio by
they used the assembly line in their production.not only focusing in sport and luxury cars but in
Ford decided not to go through with the lawsuitvehicles which run using alternative fuels to keep
because they realized it was vital to creation andthe environment clean. These vehicles use CNG
expansion of the industry as a whole.(Compressed Natural Gas), electricity as well as a
Due to such innovations, Ford's factories becamecombination of Ethanol and Gasoline. Currently
extremely efficient which was of benefit tothere seems to be significant efforts aimed
employees who were getting paid very well, andtowards the production and distribution of E85
yet the production costs were relatively low, this(Ethanol 85%) fuels so it will be interesting to
later became known as Fordism.know what kind of fuels future Ford vehicles will
Today, this company takes great pride in theiruse.